The eBroadcast Process:
Pick a topic and hear a “subject matter expert” describe the core message and provide “private access codes.” Then use a code to access related, on-demand self-authored multimedia. eBroadcasting lets the audience choose when & how to get the message.

• The Objectives of an eBroadcast Communication Process: Howard Putnam, former Southwest Airlines CEO demonstrates the value of delivering the right “chunks” of knowledge at the right time to all your key audiences.

• Using eBroadcasting as a Competitive Weapon: Through vivid examples, former Southwest Airlines CEO Howard Putnam explains how eBroadcasting can be used to create a corporate culture that enhances productivity and employee loyalty.

• Customer Loyalty—Facts and Myths: Al Fitzgerald, President and Founder of Answers Research debunks A MAJOR assumption about customer loyalty that leads to millions of wasted dollars every year. Find out where to spend corporate dollars to secure your customers from the competition.

• New Sales Management Strategies to Kick Your Competition's Butt: Tim McMahon, Sales Consultant, Trainer and Author of The Success Traps, shows how to create a continuous program of rapid knowledge transfer and learning program – one that earns RAVES from managers and sales—using a radio format. Learn how to get and keep the attention of busy, distracted, multi-tasking, caffeine-saturated salespeople (yes, it can be done!).