eRadio: hear how powerful a 10 minute segment can be.

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  • Marketing Innovation—or Not.  Marketing expert Michael Treacy compares marketing innovations that impact the bottom line with those that DON'T. Includes a vivid case study of how P&G invented Whitestrips. Recorded live at the AMA’s Mplanet conference

eRadio / eLesson synergy: See how eRadio segments provide the inspiration, then point listeners to companion, self-authored eLesson segments for detailed knowledge. You can identify better-qualified prospects by tracking eLesson access.

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  • Cut through the Clutter. Overloaded with information and work? So are your customers! Simplicity expert Bill Jensen helps you optimize communication, relationships, and results by focusing on what matters most.
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  • Productive Negotiating. Discover how almost everything is a negotiation – and why agreeing on price is the easy part. Dr. George Lucas reviews the "Keys to Becoming a Productive Negotiator for Management, Sales and Product Channel Leaders"